Keith Cassidy

Keith Cassidy is currently serving as the Lead Experience Design Strategist at USAA, where they focus on the operation and support of design tools, fostering business relationships, and facilitating workshops. With extensive experience in the creative field, they have held leadership roles as a Creative Director at CLI Interactive and Haley Marketing Group, and as an Owner of KMRC Design, providing freelance design services. Keith holds a BA from Ithaca College and has a strong background in user-centered design and information architecture. As a cancer survivor, they embody resilience and positivity in their professional endeavors.