Keith Crumb

Keith Crumb is an experienced executive in performance marketing and marketing strategy, currently serving as the Executive Director and Head of Insurance Marketing Creative at USAA. Previously, they held significant leadership roles at Travelers Insurance, where they optimized direct-to-consumer marketing operations and launched innovative insurance programs. With a robust background in embedded experiences and data-driven marketing, Keith has been instrumental in developing strategies that drive profitability and enhance customer engagement. They earned a BA in Economics from Union College and have a history of leading successful projects that bridge business and technology.