Lisa Dyer is an accomplished marketing leader currently serving as the Director of Enterprise Brand Management at USAA, where they oversee a $23M marketing budget and lead teams to develop innovative strategies for member onboarding and talent acquisition. With a robust background that includes roles such as Director of Digital/Technical Product Management and Sr. Marketing Manager, Digital Marketing at USAA, Lisa has demonstrated expertise in enhancing digital marketing initiatives and optimizing member experiences. Lisa's earlier experience includes positions at Harland Clarke and Proof Advertising, where they successfully managed significant marketing projects and campaigns. Currently pursuing a Bachelor of Science at Texas A&M University and an MBA in Marketing at Texas State University, they continue to expand their knowledge and skills in the field.
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