Mari Baker

Mari Baker has extensive experience in business strategy and marketing, currently serving as Business Strategy and Planning Director at USAA since November 2013, after holding various positions including Marketing Campaign Manager and Lead Brand Manager. Prior to USAA, Mari was a Campaign Execution Analyst at IBM and served as a Senior Campaign Analyst while contracting for USAA. Mari's career includes significant roles at AT&T, where responsibilities ranged from Team Lead and Lead Data Analyst to Senior Data Analyst and Associate Director, focusing on consumer marketing analytics and data management. Early experience includes work as a GIS Analyst at MARIS, specializing in customized applications for governmental agencies. Educational credentials include a Master of Science in Geography with a focus on Economic Development from The University of Southern Mississippi, alongside a Bachelor of Science in Psychology.