Roxanne Aranda

Roxanne Aranda is a seasoned marketing professional with extensive experience in digital product management and marketing strategy development. Currently serving as a Digital Technical Product Manager Sr at USAA since 2019, Roxanne focuses on enhancing the digital acquisition portfolio for Homeowners Insurance, leading cross-functional teams, and aligning product performance with company objectives. Previous roles include Marketing Manager at USAA, where multi-channel marketing campaigns were orchestrated to boost product acquisition, and Marketing Manager at Sprint, overseeing local marketing initiatives. Roxanne has also held positions as an Experiential Marketing Consultant and Marketing Director for various companies, demonstrating a strong ability to drive brand awareness, consumer engagement, and operational efficiency across diverse industries. Roxanne holds a Master's degree in Organizational Leadership and a Bachelor's degree in Communication Arts from Our Lady of the Lake University.