Sonia Escobar

Sonia Escobar is an accomplished finance professional with extensive experience in financial planning, forecasting, and strategic operations. Currently serving as Assistant Vice President at USAA since September 2013, Sonia oversees the development and accuracy of strategic and operational plans while ensuring alignment between planning and operations to enhance market share and profitability. Previously, Sonia held positions at USAA, including Executive Director, where leadership of an analytical team focused on enterprise-wide financial governance and performance management. Earlier roles at USAA Federal Savings Bank involved directing financial planning for revenue-generating operations. Additional experience includes a senior associate role at PricewaterhouseCoopers, specializing in mergers and acquisitions, and a credit analyst position at Bank of America, involving commercial lending. Sonia holds a Bachelor of Science in Political Science and an MBA in Finance from Texas A&M University.