Spencer McAdoo is a digital marketing expert with extensive experience in leading innovative strategies across various organizations. Currently serving as Digital Marketing Manager Lead at USAA, Spencer drives the enterprise adoption of Generative AI to enhance marketing workflows. Previously at Capital One, Spencer advanced AI/ML-driven personalization for customer interactions and managed extensive social media and video production campaigns within a multi-million-dollar budget. Spencer's background includes key roles in brand and content management at Academy Sports + Outdoors and Cabela's, along with foundational experience at Kroenke Sports & Entertainment. Spencer holds an MBA in Marketing and is pursuing further education in Digital and Social Media Marketing as well as Artificial Intelligence and Machine Learning.
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