Troy Knickerbocker

Troy Knickerbocker is a seasoned professional in digital content management, currently serving as the Lead Digital Content Manager at USAA since October 2017, where Troy leads a team focused on data-driven strategies to enhance digital member engagement. Prior to this role, Troy held multiple positions at the University of the Incarnate Word, including Manager of Web Services and Assistant Director of Public Relations, where responsibilities spanned managing digital communication strategies, overseeing web content, and ensuring effective media relations. Troy's career also includes experience as a Special Features Writer for the Ft. Worth Star-Telegram. Educational credentials include an MBA from The University of Texas at San Antonio, a Bachelor of Arts in Journalism from The University of Texas at Arlington, and a Master of Arts in Communication Arts from the University of the Incarnate Word.