Will Barr is a financial services industry leader with over 20 years of experience in strategy, transformation, and banking. Currently serving as the Senior Strategy Officer at USAA Bank since 2025, they collaborate with leadership to enhance digital banking strategies. Previously, Barr held executive roles at Wells Fargo, where they led strategic transformation programs and achieved significant cost savings. Their career began at Accenture's financial services practice, specializing in post-merger integration, and they continued to drive success at Bank of America with impressive contributions to debit card portfolio management and fraud reduction. Will earned a degree in Economics from Duke University in 1996.
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