Betty Wu

Betty Wu is a Senior Digital Growth Consultant at Insider, focusing on lead generation and enhancing customer journeys in the Greater China region since May 2023. Concurrently, Betty works as a Bartender at The Vault Cafe and Bar. Previously, Betty was a Global PC Go-to-Market Marketing Specialist at ASUS, where responsibilities included executing global launch events and collaborating with cross-functional teams. Additionally, Betty has experience in Category Management at Shopee, achieving a significant revenue increase during a major campaign, and served as a Salesforce Associate Assistant at PwC Taiwan, supporting cloud implementation projects. Betty's early career includes positions as a Sales and Operations Executive at Botrista Technology, a Search Engine Optimization Intern at AmazingTalker, and the Founder of Halal Trip Guru, as well as a Product Management Intern at VoiceTube. Betty holds a Bachelor's degree in Industrial Engineering and Management from National Taipei University of Technology and has studied as a Visiting Scholar at the University of California, Berkeley.