Insider
Wai Teng Yong is a seasoned marketing professional with extensive experience in strategic marketing and account management. Currently serving as Partner and Global Director of Strategic Marketing Programs at Insider since December 2016, Wai Teng Yong plays a pivotal role in shaping the company's vision and business strategy as a shareholder. Prior to Insider, Wai Teng Yong worked as a Regional Marketing Analyst at ZALORA Group, contributing to the rapid growth of the leading fashion retailer in Southeast Asia. Earlier roles include Marketing Associate positions at GoodCompany Ventures and Shenandoah Studio LLC, where Wai Teng Yong implemented impactful marketing initiatives and improved customer engagement. Wai Teng Yong holds a Bachelor of Business Administration with Honors in Marketing from the National University of Singapore, alongside specialized studies in Technopreneurship and Entrepreneurship from notable institutions.
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Insider
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Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and orchestrate individualized experiences to customers.