Zoe Kam is a proficient UX Designer currently employed at User Experience Researchers Pte Ltd since December 2022, following a diverse career in project management and design. Previous roles include Project Manager at Cityneon Holdings, where Zoe successfully led a team to oversee the completion of 108 rooms at Crockfords Hotel, and at Ai Associates, managing all facets of project management for construction projects. With early experience as a Project Executive at L&Rui Concept Group and an Operations Executive at Legend Interiors, Zoe has demonstrated strong leadership skills, effective communication with stakeholders, and a keen ability to streamline operations across multiple projects and markets. Zoe holds a Specialist Diploma in Psychology from SMF Institute of Higher Learning and a degree in Industrial Design from the Malaysian Institute of Art.

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Singapore, Singapore

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User Experience Researchers Pte Ltd (Singapore)

In 2010, the company (www.user.com.sg) is founded with a firm, purposeful conviction that innovation is driven by fulfilling human needs – that true progress in the digital world is achieved by creating a satisfactory user experience through exceptional UI UX design and development. Today, USER is one of Southeast Asia’s leading digital solutions firms delivering bespoke digital transformation and web development services, custom usability testing, web and mobile app development, and more to local and international businesses, and even government organisations. We are a long-time partner of Singapore’s GovTech on key projects and one of the region’s foremost agile development firms, with certified coaches and experts in our agile team. As a pioneer in user experience consulting, USER offers comprehensive answers to companies wanting to know their users better. Our in-house team of research experts offers user research, focus group services, web design, and customisable CMS. Singapore is where our corporate headquarters is located, and we have branch offices and talents across Vietnam, China, Japan, and the Philippines. We’re committed to bringing businesses closer to their market with better human experience. Our focus is on U.