Mischa Rürup

Mischa Rürup is the Founder of Usercentrics. Prior to this, they were the COO and Founder of intelliAd Media, and before that, the Online Marketing Associate at Miva, Inc.

Rürup has over fifteen years of experience in online marketing and advertising. Mischa is an expert in bid management, conversion tracking, and attribution modeling. In 2005, they founded intelliad, which quickly became one of the leading SaaS tech providers in Germany.

Rürup is a strong believer in the power of data-driven decision making. Mischa has used their extensive experience in online marketing to help Usercentrics become a leading provider of Website Consent Management solutions. Under their leadership, Usercentrics has helped thousands of companies comply with data privacy regulations such as the GDPR and ePR.

Mischa Rürup received their diploma in information technology from Karlsruhe Institute of Technology (KIT). Mischa then went on to study Information Technology at San Diego State University.

Some direct reports include Daniel Johannsen - CTO, Simon Høgsbro - CCO, and Ea Luise Andersen - COO.