Dean Reid

Dean Reid is an accomplished marketing executive with extensive experience in driving growth strategies across various sectors, particularly in technology services and environmental organizations. Currently serving as Vice President of Marketing at Userful since February 2024, Dean has previously held leadership roles at Poeta Digital, where marketing and sales strategies were successfully modernized, ECO Canada, where a comprehensive marketing plan was executed, and Veriforce, where demand generation programs were developed. Dean's earlier career includes significant positions at TELUS, SMART Technologies, Price Waterhouse Coopers, and Bell Canada, focusing on strategy, business development, and marketing. Academic credentials include an MBA in Finance and Marketing from the Massachusetts Institute of Technology and a Bachelor of Science from the University of Alberta.