Omar Akhtar

Omar Akhtar is an accomplished professional in the field of digital marketing, currently serving as the Founder and Principal Analyst at Benchmarker since February 2024, where a team conducts extensive research to establish benchmarks for critical digital marketing metrics. In addition, Omar has been the Director of Content at UserTesting since May 2025, overseeing the strategic development and deployment of content. Prior experience includes significant roles at Prophet from January 2015 to October 2023 as Research Director and Associate Partner, conducting in-depth qualitative and quantitative research on various aspects of marketing, and as Managing Editor and Analyst, responsible for editing research reports and managing multimedia content. Earlier career highlights include serving as Editor in Chief of The Hub at Haymarket Media Group, focused on digital marketing news and strategies. Omar holds a Master’s degree in Journalism with a Digital Media concentration from Columbia University and a Bachelor’s degree in Economics from Ohio Wesleyan University.