Paul North is an experienced leader in the technology and digital solutions sector, currently serving as General Manager for APAC at UserTesting since July 2025. Previously, Paul held the position of Regional Vice President for APAC at Emburse and worked as a Growth Advisor at The Wishlist Company, focusing on enhancing customer engagement through innovative marketing technologies. Paul's extensive background includes senior roles at Optimizely as Senior Vice President for Asia Pacific and Japan, and at SAP, where responsibilities ranged from leading sales teams to driving digital transformation initiatives for various sectors including government and retail. With a BEng (Hons) in Engineering with Business Management and European Studies from the University of Strathclyde, Paul has consistently demonstrated a commitment to customer success and organizational growth throughout a diverse career.
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