Luis Ducoing

Marketing Manager at USG LATAM

Luis Ducoing is an accomplished marketing professional with extensive experience in managing marketing strategies and campaigns across various sectors. Currently serving as Marketing Manager at USG LATAM since February 2018, Luis has successfully developed innovative marketing plans to enhance brand awareness for USG TABLAROCA® and USG DUROCK®. Previously, as Trade Marketing Manager at USG LATAM, Luis executed a comprehensive Trade Marketing Plan that improved brand visibility and customer experience through promotional activities and corporate events. Prior roles include Project Manager at IBM, Account Manager at WPP, Brand Manager for Sheaffer at BIC, and Senior Assistant Brand Manager at PepsiCo. Luis holds a Bachelor's degree in Industrial and Systems Engineering from Tecnológico de Monterrey, obtained in 2008.

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Mexico City, Mexico

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USG LATAM

Somos la empresa líder mundial en la fabricación de sistemas ligeros de construcción y creadores, desde hace más de un siglo, de innovadoras soluciones y marcas insignias como TABLAROCA®, SHEETROCK® y DUROCK®. USG LATAM atiende los mercados de México, Centroamérica y el Caribe y acompañamos a nuestros clientes, en todos los sectores, a crear espacios seguros, innovadores y sustentables, desde los proyectos más emblemáticos hasta los espacios que las personas llaman hogar. Somos una Empresa Socialmente Responsable y Great Place to Work®, que brinda a nuestro talento la oportunidad de desarrollar una carrera exitosa bajo una cultura de alta confianza, seguridad, diversidad e inclusión.