Abhijit Pawar

Abhijit Pawar currently serves as the National Head Trade Marketing at Usha International, leading a team of 40 Trade Marketing Managers across multiple product lines. Previously, Abhijit held key positions at Crompton Greaves Consumer Electricals Limited, overseeing Trade Marketing and Sales Development initiatives while managing a budget of 150 Crores (INR) for channel loyalty programs. At Nobel Hygiene Pvt. Ltd., Abhijit focused on enhancing profitability and sales productivity, leading to successful strategies for the company's IPO listing. Earlier roles include National Head of Trade Promotion Optimization at Parle Agro and Brand Manager for Closeup at Unilever, where Abhijit contributed to significant brand-building efforts and strategic planning. Abhijit's career began at Nielsen, where expertise in market research and data management was developed. Abhijit holds an International Business and Marketing degree from Symbiosis Institute of Management Studies and a Bachelor's degree in Computer Science from Savitribai Phule Pune University.