Dominik Nyffenegger

Chairman & CEO | Partner at USP Partner AG

Dominik Nyffenegger has a diverse work experience in the marketing and advertising industry. Dominik is currently the Co-Founder & Managing Partner at a full-service agency called Warp, where they are responsible for developing and implementing integrated marketing activities and combining live marketing with digital solutions. Prior to that, Dominik held several roles at USP Partner AG, where they served as Chairman & CEO, Partner, and Member of the Executive Board. At USP, they specialized in live marketing, POS merchandising, trade fairs, conferences, events, and people activation. Dominik also has experience as the Head of Marketing & Sponsoring at BASEL TATTOO PRODUCTIONS GmbH and in various marketing roles at Carlsberg Breweries AS / Feldschlösschen Getränke AG. Dominik started their career at Radio Basel 1 and Keigel AG - Renault Nissan Basel as a Project Manager and Assistant CEO / Marketing Intern, respectively.

Dominik Nyffenegger obtained their Matura, Typus E (economics) degree from Gymnasium Oberwil between 1996 and 1999. Dominik then pursued a lic.rer.pol. (Master of Science in Business and Economics, MSc) degree with a major in marketing and a minor in psychology at the University of Basel from 2000 to 2005.

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Timeline

  • Chairman & CEO | Partner

    January, 2015 - present

  • Member Of The Executive Board

    September, 2014