Matthias Reck

USP Partner AG is among Switzerland’s leading full-service agencies for live marketing, POS-merchandising, trade fairs, conferences, events & people. A competent and passionate partner, USP brings its customers’ brands to life with profitable ideas for all-year programmes and pinpoint campaigns/projects, delivering concepts, plans and organisation as a one-stop solution from A to Z. Shopper and consumer activation are our missions – USP designs, plans and organises sales and theme promotions, brand activation, road shows, live marketing events, guerrilla marketing activities, active selling, sampling, tastings and live marketing projects of all kinds at the POS (point of sale) and OOH (out of home) on behalf of customers from every conceivable sector. What’s more, we deliver permanent and temporary solutions for complete POS merchandising on all sales channels within the Swiss retail industry: Our services include the assurance of all-year visibility & POSM placement or as part of campaigns, assessment of product availability, product presentation, shelf maintenance or shelf/layout conversions, as well as coaching for sales staff, mystery shopping and controlling. We can do plenty more besides, on request. USP is also Switzerland’s leading agency for the organisation, coordination and leasing of professional trade fair, conference and event staff. We are proud to have been an official partner to the Baselworld since 2009. Acting on behalf of MCH Group and prestigious brands in the watch industry, we organise around 200 hostesses, hosts and models each year for the world's most important watch and jewellery fair. Looking after 13 car brands, USP is also the largest broker of professional trade fair staff for the Geneva International Motor Show and since 2017 has also been in charge of the complete hostess management for Art Basel, the world’s most important art fair. We are happy to provide this extensive experience for smaller projects at any event.