CM

Christina Martinez

Senior Healthcare IT Analyst, Marketing & Strategy at UST ContineoHealth

Christina Martinez has a diverse work experience spanning across multiple industries and roles. Christina began their career at the Academy of Television Arts & Sciences as a Corporate Relations Manager, where they managed marketing and sales for sponsorship, VIP events, and advertising. Christina then worked at the Thirdeye Design Group as a Marketing and New Business Development professional, focusing on marketing small to medium-sized news stations and mid-level cable networks. Later, they joined MI6 Game Marketing as a Project Manager in Sales & Marketing, selling advertising and sponsorship revenues for the association and conference launch.

After that, Christina transitioned to Imerica Life & Health Insurance as a Marketing and Customer Service Manager. Christina'sresponsibilities included developing key messaging, value propositions, and marketing strategies for health insurance products. Christina also launched an internal Customer Service Department and updated the company website.

In 2009, Christina worked as a Consultant at CM Collective, providing marketing communications services to small businesses in media, post-production, and healthcare. Christina'sresponsibilities included marketing strategy development, online presence augmentation, and website design and development.

Christina then joined Informatic Technologies, Inc as a Senior Healthcare IT Marketing Specialist. In this role, they focused on marketing healthcare IT projects and services, with expertise in EMR implementation and optimization, project management, custom reporting, configuration, go-live support, training, and knowledge transfer.

Most recently, Christina worked at Contineo Health as a Senior Healthcare IT Analyst in Marketing & Strategy. Contineo Health is a healthcare technology firm specializing in EMR implementation, integration, and analytics. At Contineo Health, Christina focused on optimization of Epic's Ambulatory, Enterprise DW/BI, Practice Management, and Revenue Cycle modules. Christina also contributed to the development of risk stratification analytics, CQM validation tools, and revenue opportunity dashboards.

Overall, Christina's work experience showcases their expertise in healthcare IT marketing, project management, market research, and communication strategy development.

Christina Martinez earned a Bachelor of Arts degree in Media Arts and Communications from the University of Arizona. Christina attended the university from 1991 to 1995.

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Timeline

  • Senior Healthcare IT Analyst, Marketing & Strategy

    January, 2013 - present

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