Doron Lior

Doron Lior is an accomplished business leader with extensive experience in the automotive industry. As Managing Director of UTI ISRAEL since April 1996, Doron has successfully positioned Universal Trucks Israel as a key player in the market for Isuzu medium-sized trucks and buses. Prior experience includes Managing Director roles at Isuzu Trucks CE, where Doron established and managed the import and distribution network across four Central European countries, and as the Founder and CEO of Concept-Land, a start-up specializing in rapid prototyping and 3D printing technology. Earlier career achievements include serving as Sales and Marketing Manager at Tashtit Construction Machinery Ltd, where Doron significantly contributed to the successful introduction of the DAF brand in Israel. Doron holds a Bachelor of Science in Mechanical Engineering from Tel Aviv University and a Master of Science in Business Administration from Boston University.