Lara Roenitz

Lara Roenitz serves as the Marketing Lead at Utility Energy Services, focusing on B2B marketing and communication strategies for residential utility energy efficiency programs since December 2023. Previously, Lara was a Marketing Specialist at Secretariat, where a marketing program was initiated and various marketing collateral was developed. Prior experience includes roles as a Marketing Coordinator at ASHRAE, where social media and email management were key responsibilities, and a Marketing & Communications Strategy Director in contract positions, which involved crafting marketing strategies for B2B audiences. Earlier positions include Marketing & Public Relations Manager at Hilton Atlanta, where sales-driven content was created, and brand positioning was managed at the Atlanta Convention and Visitors Bureau, resulting in increased hotel demand. Lara Roenitz holds a Bachelor of Arts in Mass Communications with a focus on Public Relations from the University of West Georgia.