UTOPIES
Laurence Borensztein has extensive experience in brand planning and strategic planning. With a background in marketing and biochemistry, Laurence has worked with notable companies such as Utopies, Leo Burnett, and Plan Net. Projects include brands like Special K, All Bran, Le Gaulois, Sidaction, TF1, Pfizer, Le Petit Olivier, Charal, Mylan, Weight Watchers, and Darty. With over two decades in the industry, Laurence has a strong track record in brand strategy and creative brief development.
UTOPIES
UTOPIES is the top French consulting firm dedicated exclusively, since its creation in 1993, to the promotion of sustainable development through consulting and think tank activities. We help various organizations to design and implement sustainable strategies - ranging from pioneering ones (Ben & Jerry’s, The Body Shop, Nature & Découvertes) to major corporate groups such as Danone, Sodexo or L’Oréal passing by smaller structures (SMB, start-ups and associations). Follow us on Twitter: @Utopies_Paris