Bryson Despain

With 20+ years building marketing infrastructure, aligning communication activities and crafting desired brand experiences, Bryson has engaged in life science, biotech, SaaS, and consumer product industries. He founded a marketing and brand agency where he created and directed a team of 80 freelancers across North America – creative thinkers, artisans and businesspeople to engineer sound strategies, advancing each client’s brand and marketing vision. Most recentIy as the VP of Marketing at Genestat Molecular diagnostics, he crafted the story of a new brand around the emerging products needed to battle the COVID-19 pandemic. Requiring consistent recalibration and rapid pivot to adjust to the ever-changing needs of the global pandemic environment, he led go-to-market strategies in the U.S., Middle East, and North Africa. Bryson has driven marketing and brand work for numerous organizations including: Bosch Mixers, United Way of America, Hamilton Company, Zymo Research, TP-Link, and SureCall.