Alex Catena Martinez

Alex Catena Martinez has a diverse work experience spanning multiple industries. In 2003, they joined Philips Health as a part of the Medical Devices team. They then moved on to work as a Senior Consultant at everis from 2004 to 2006. Following that, they served as a Senior Business Intelligence Consultant at SDG Group from 2006 to 2008. From 2008 to 2011, they worked as a Route to Market Manager at Bakery Donuts Iberia. In 2011, they joined ISDIN, where they worked as Corporate Commercial Excellence until 2015. From 2015 to 2022, they held various roles at Coca-Cola Europacific Partners, including Route to Market Development & Strategy Lead, GB HORECA Business Development Associate Director, and Cold Equipment Business Development. Currently, they are a Consulting Director at UVE I Route to market data intelligence.

Alex Catena Martinez earned a PhD in Telecommunication Engineering from Universitat Politècnica de Catalunya, completing the program from 1998 to 2003. In addition to this formal education, Alex obtained a certification in IBM Data Science from Coursera in March 2023.