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Chris Roth

Chief Marketing Officer at UW Health

Chris Roth is a highly experienced marketing professional with a diverse background in strategic planning, innovation projects, and team leadership. Chris served as the Chief Marketing Officer at UW Health since 2018. Prior to that, they held various positions at UnitedHealth Group, including Vice President of Marketing for UnitedHealthcare Global, Optum, and UnitedHealthcare, where they led marketing strategy and oversaw a team of directors. Chris also worked as a Vice President at Bank of America, where they supported strategic planning and innovation projects, and as a Consultant at the Blue Cross and Blue Shield Association, focusing on developing strategic plans and consulting engagements. Chris started their career as a Senior Consultant at Cap Gemini Ernst & Young. Overall, Chris has a strong track record of driving marketing initiatives and achieving ROI-focused performance goals.

Chris Roth received a Bachelor of Science (B.S.) degree in Marketing and Decision Sciences from Miami University. Afterward, they pursued further studies at Northwestern University - Kellogg School of Management, where they obtained a Master of Business Administration (MBA) degree. During their time at Kellogg, they specialized in Marketing, Management & Strategy, Finance, and International Business. Prior to their university education, Chris Roth attended Adlai E Stevenson High School, though specific details about their degree or field of study at this level are not provided.

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Timeline

  • Chief Marketing Officer

    March, 2018 - present