UZER
Victoria Mildred Ducuara is an accomplished Digital Strategy Director at Xtrategy Colombia, where responsibilities include designing UX-UI for clients and leading digital strategies to enhance conversion rates across web and mobile channels since May 2016. Previously, Victoria served as a Digital Marketing Contractor at INM Colombia in 2018, overseeing market strategy creation and execution. From June 2012 to June 2016, Victoria worked as a Digital Strategy Specialist at Claro Colombia, managing digital strategies to boost goal conversions. Earlier experience includes a role as UX-UI Lead at Legis from 2005 to 2012, where Victoria led a team and conducted client workshops. Victoria holds a Master’s degree in Online Marketing and E-Commerce from Universitat de Barcelona and a Professional degree in Graphic Design from Fundación Universitaria Los Libertadores.
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UZER
We are a user centric strategic design agency focused on creating digital products for innovation. ¡We Design Innovation! Our team specializes in User Analysis and Research, Strategic User Experience Design, Interface Design, Digital Strategy and Frontend Development for digital products focused on the real needs of people. Since 2016 we use Design Thinking, Lean UX, Design Sprints, Lego Serious Play, Buyer Personas, User Research, Buying Journeys and other methodologies to support the process of analyzing and discovering user needs.