Marcos Fontan Balestra

Marcos Fontan Balestra possesses extensive experience in marketing technology and customer relationship management, currently serving as the Global CRM Customer Activation & Martech Manager at VF Corporation since November 2020. Marcos has also held positions including CRM Customer Activation Manager and CRM Marketing Specialist at the same organization. As the Founder of Yutori Global, a Martech and CRM consultancy established in March 2019, Marcos applies expertise gained from prior roles such as Salesforce Marketing Cloud Developer and Consultant at CloudGaia, Lead Project Management Analyst at IQVIA, and Trade Marketing Analyst at IGA Supermarkets. Marcos began a career in finance as a Finance Assistant at LVMH. Educationally, Marcos holds a Master in Marketing and Communication from Universidad de 'San Andrés' and a Bachelor of Business Administration from Pontificia Universidad Católica Argentina, complemented by a Bachelor in Economics from Colegio Champagnat.