Alicia Lafón Romero

Alicia Lafón Romero is an experienced professional in marketing and revenue optimization, currently serving as a Revenue and Home Performance Optimization Analyst at Vacasa since July 2020. Prior experience includes a significant tenure at ResortQuest Whistler by Wyndham Vacation Rentals from March 2013 to July 2020, where roles ranged from Marketing Lead to Group Sales Coordinator. Alicia's expertise encompasses creating and managing marketing strategies, coordinating promotional efforts, and optimizing online content. Educational qualifications include a Postgraduate Degree in Music Industry Management from Universitat Pompeu Fabra and a Bachelor’s Degree in Advertising and Public Relations from Universitat de Barcelona. Additional roles in marketing and communications were held at various organizations, enhancing Alicia's diverse skill set.