Bill Rock

President, Mountain Division at Vail Resorts

Bill was appointed President of the Mountain Division in May 2023. Bill has held a variety of leadership roles since joining Vail Resorts in 2010. Bill previously served as Executive Vice President of Mountain Operations & Chief Operation Officer for the Rocky Mountain Region, and Senior Vice President & Chief Operating Officer of Park City Mountain. After joining Vail Resorts as the Vice President & Chief Operating Officer of Northstar California in 2010, he later added oversight of Heavenly and Kirkwood before his move to Park City Mountain. Bill started his career in the mountain resort industry in 1996 at Bristol Mountain in New York as Director of Marketing and quickly progressed in the industry holding several leadership roles, including Chief Operating Officer at Purgatory and Snowshoe Mountain. He currently serves on the board of the National Ski Areas Association and has been active on numerous community boards throughout his career.

Links

Timeline

  • President, Mountain Division

    2023 - present

  • Senior Vice President, Rocky Mountain Division

  • EVP, Mountain Operations & COO, Rockies Region

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