Jennifer Hanson Vanas

Jennifer Hanson Vanas is an accomplished marketing professional with extensive experience in the ski and retail industries. Since January 2016, Jennifer has held various positions at Vail Resorts, currently serving as Director of Marketing for Season Pass Retention & Loyalty, where Jennifer focuses on data-driven marketing strategies and team growth. Previously, Jennifer managed destination market initiatives and retail brand portfolios at Vail, overseeing strategic planning and campaign management. Prior to Vail Resorts, Jennifer was Marketing Director at Apex Ski Boots and gained foundational experience at Crispin Porter + Bogusky, contributing to prominent brands including Burger King and Microsoft. Jennifer holds a Bachelor of Science in Psychology and Business from the University of Colorado Boulder and an Associate of Arts in Fashion Merchandising from FIDM.