Michael Mayer

Michael Mayer has a diverse professional background, currently serving as a firefighter at Dane Fire Department since January 2025, while also holding multiple roles such as JOAT at J Henry & Sons and snowboard instructor at both Devil's Head Resort & Convention Center and Vail Resorts. Prior experience includes marketing leadership roles as Marketing Director at QuietKat, Inc., and as Director of Sales and Marketing at Revel Bikes. Michael spent nearly a decade at Trek Bicycle, culminating in positions as Global Director of Product Marketing and Events, and Global Road Product Brand Manager. Earlier career highlights include serving as President and Co-Owner of Lime Creative Marketing and Vice President of Marketing at Robinson Outdoors. Michael holds an Associate's degree in Marketing from Madison Area Technical College.