Marketing and Brand Management

The Marketing and Brand Management team at Vail Resorts is responsible for shaping and communicating the brand’s identity across various platforms, enhancing customer engagement, and driving destination awareness. They develop and execute strategic marketing initiatives, manage digital and traditional advertising, and oversee brand communications to ensure a cohesive luxury experience for guests. Additionally, they focus on relationship marketing, community engagement, and optimizing marketing technology to elevate the overall guest experience at iconic mountain resorts.