Karina Calderón

Karina Calderón is a seasoned professional with extensive experience in strategic management and research. Currently serving as the Strategy Director for El Palacio de Hierro at Vale Network since April 2021, Karina has previously held significant positions, including Research and Insights Manager at UM Worldwide from February 2016 to March 2021, and Media Manager at Instituto Federal de Telecomunicaciones from November 2014 to January 2016. Earlier roles include Sr. Executive Business Planning Intelligence at Mindshare and Account Executive at Nielsen IBOPE, demonstrating a solid background in business planning and account management. Karina Calderón holds a degree in Marketing from Universidad del Valle de México, earned between 2004 and 2008.