David Dilorenzo

David DiLorenzo is a seasoned executive with extensive experience in establishing and leading businesses. As Chief Executive Officer and President of V Beauty Pure since June 2012, David has transformed the company into a leading national professional brand, developed and patented a source capture system, and implemented large-scale social media campaigns to enhance brand visibility. Previously, David served as President of VETRO USA INC from January 2015 to November 2018, and as President of Coastal Atm Inc and Santoro’s Italian Eatery, demonstrating strong leadership in managing operations, sales, marketing, and human resources across various industries. David's diverse skill set includes project execution, vendor negotiation, and team management.