Federica Rinaldi

Federica Rinaldi is currently serving as the Marketing Automation & Personalization Coordinator at Valentino since June 2023, where responsibilities include managing brand communication channels and customizing customer interactions based on preferences and historical data. Previously, Federica held positions such as Digital Experience Platform Service Specialist at Valentino, ICT Digital Solutions Senior Specialist - Project Manager at Ariston Group, and Senior Associate at PwC, where expertise in Salesforce Marketing Cloud and Adobe platforms was developed. Earlier experience includes roles as a Technical Trainer in Web Development at Aulab and Sales Associate positions at IKEA Group and Decathlon Italia. Federica holds a Master's degree in Fashion & Luxury Marketing from 24ORE Business School, a Bachelor's degree in Marketing and Business Communication from Università degli Studi di Bari, and completed a Coding Bootcamp in Web Development.