Joan Cols serves as the Chief Commercial Officer at Valerdat since November 2024, focusing on the application of AI in enhancing cost and margin management for Purchase Departments. Previously, at Zinklar from July 2021 to March 2024, Joan worked as Key Account Europe, facilitating the integration of consumer insights into global Tier 1 clients' businesses via the Insights Saas Platform. Joan's extensive experience at Bacardi spanned from September 2003 to August 2020, holding several key positions including Strategic Insights & Analytics Director for Iberia, and Marketing Manager for the Bacardí Brand in Southern Europe. Joan also contributed as a Market Research Manager and took on various project management roles during tenure. Earlier career stages included serving as International Portals Manager and in several positions at TNS from January 1989 to 2003. Joan Cols holds degrees from ISDI, Universitat de Barcelona, and IESE Business School.
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