Faye Rasmussen is a seasoned marketing professional with extensive experience in demand generation and B2B brand management. Currently serving as Demand Generation Manager at Validity Inc. since April 2025 following the acquisition of Litmus, Faye previously led global marketing campaigns at Litmus, generating over $20 million in annual marketing-sourced pipeline. Faye's earlier roles include B2B Brand Manager for Unilever's Blueair, where brand positioning efforts resulted in a $7.5 million sales increase, and Account Supervisor at Upshot, managing significant B2B and B2C campaigns for major clients. Faye's career began at gyro as Account Executive, focusing on global marketing strategies for brands like John Deere. Faye holds a Bachelor of Arts in Journalism Multimedia Arts from Duquesne University.
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