Rafael Viana is a seasoned professional in email marketing, currently serving as a Senior Email Strategist at Validity since May 2019, following a tenure at Return Path from September 2013 to May 2019 in various strategic roles. With over a decade of experience, Rafael has focused on understanding client needs and crafting customized email marketing strategies, particularly for Brazilian companies. Prior to Return Path, Rafael worked as a Software Engineer and Email Marketing Deliverability Expert at Peixe Urbano, where responsibilities included enhancing email deliverability and leading the development of the company's email marketing tool. Educationally, Rafael holds a Bachelor’s degree in Marketing from Universidade Anhembi Morumbi and is currently pursuing a degree in Mechatronics, Robotics, and Control Engineering at UCS - University of Caxias do Sul.
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