Robbin Gibson Houchin

Robbin Gibson Houchin is a seasoned marketing professional with extensive experience in digital marketing, media planning, and research. Currently serving as Head of Media, Metrics & Research at Valitics, Robbin manages multi-channel digital marketing programs and develops comprehensive measurement strategies for clients. As President of Cairn Digital Marketing, Robbin provides a broad array of services including digital strategy and pay-per-click advertising. Previous roles include VP of Business Plans - Marketing at Business Plans Pros, LLC, and Director, Media, Metrics & Research at Drake Cooper, where Robbin oversaw media strategies across various sectors. Additional experience includes marketing management at Idaho Statesman and media planning at Digitas for prominent Fortune 500 clients. Academic qualifications consist of a BA in Psychology from Boston University and an MBA from Boise State University.