Valley Cooperative Association
Joy Abel is an experienced account manager currently serving at Valley Cooperative Association since October 2023. Previously, as a strategic account executive at Elevate97 from April 2019 to July 2023, Joy Abel excelled in understanding client needs, developing strategic partnerships, and enhancing the full client experience. Joy Abel also held roles as a business development account executive and national project manager, showcasing expertise in business opportunity identification, consultative selling, project management, and contract negotiations. Earlier career highlights include significant sales achievements as a business development manager at Independent Folders and experience as a special education teacher. Joy Abel holds a Bachelor of Science degree in Industrial Technology with a focus on Graphic Arts Management from the University of Wisconsin-Stout.
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Valley Cooperative Association
Valley Cooperative Association, based in Greenville, Wis., serves retail and wholesale bakers in the Western Great Lakes. Our members and customers come from a broad range of bakery and foodservice companies. We offer a complete list of the finest ingredients and baking supplies through an extensive purchasing system, climate-controlled warehousing, and a responsive distribution network. We serve a growing community of large and small customers in bakery and foodservice. Our powerful business model serves the procurement needs of professional bakers. Our main purpose is to reduce ingredient costs through volume purchasing and efficient distribution. We empower people and organizations to benefit from their collective strength. With outstanding employees and dynamic vendor partnerships, we deliver the finest baking-related products at the best possible value. By working together in support of bakery traditions, we enhance our communities.