Valley Cooperative Association
Matt Soderlund is an experienced corporate sales manager currently with Valley Cooperative Association since September 2020. With a background in client services spanning over 15 years at GMR Marketing, Soderlund held various roles from account coordinator to account director, successfully managing complex B2B and B2C integrated marketing initiatives and overseeing large teams of corporate and field staff. Key achievements include building and managing significant budgets ranging from $500k to $6 million, driving new business development through effective proposal presentations, and fostering team performance through regular evaluations. Soderlund began a marketing career as a market manager at CCM Marketing and holds a Bachelor's Degree in Advertising and Public Relations from the University of Wisconsin-Milwaukee.
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Valley Cooperative Association
Valley Cooperative Association, based in Greenville, Wis., serves retail and wholesale bakers in the Western Great Lakes. Our members and customers come from a broad range of bakery and foodservice companies. We offer a complete list of the finest ingredients and baking supplies through an extensive purchasing system, climate-controlled warehousing, and a responsive distribution network. We serve a growing community of large and small customers in bakery and foodservice. Our powerful business model serves the procurement needs of professional bakers. Our main purpose is to reduce ingredient costs through volume purchasing and efficient distribution. We empower people and organizations to benefit from their collective strength. With outstanding employees and dynamic vendor partnerships, we deliver the finest baking-related products at the best possible value. By working together in support of bakery traditions, we enhance our communities.