Heidi Hough

Heidi Hough is a seasoned executive with extensive experience in leadership roles across multiple sectors. Currently serving as Vice President at Valley Irrigation - A Valmont Company, Hough leads the Dealer Enablement team focusing on digital transformation for customers. Previous roles include Vice President of E-commerce at Valmont Industries, where Hough was responsible for the P&L and operational performance of the Global Irrigation E-commerce segment. Hough's career also includes significant positions at Spreetail, Omaha Steaks, Gordmans, Target, and Union Pacific Railroad, emphasizing expertise in retail operations, merchandising strategy, and financial planning. Hough holds a Bachelor's degree in Marketing and Management Information Systems from Creighton University.