Peter Dermody

Peter Dermody is an experienced marketing professional currently serving as the Senior Growth Marketing Manager for Engagement at Valora since October 2023. Previously, Peter held various leadership positions at Fetch Rewards from October 2016 to March 2023, including Vice President of Marketing for Product and Enterprise Growth, where responsibilities included developing marketing campaigns for new products and supporting business development in new verticals. Peter's earlier roles encompass Director of Marketing focused on Growth & Engagement and Marketing Manager, with a strong emphasis on user acquisition and lifecycle strategies. As a dedicated coach, Peter led the Girls and Boys Varsity Soccer programs at Madison West High School, achieving significant accolades, including a WIAA State Championship in 2012. Additionally, Peter founded The Tennis Shop and ReTour Tennis, combining passion for tennis with entrepreneurial ventures. Academic credentials include a Master’s Degree in Public Affairs and a Bachelor’s Degree in Marketing, both from the University of Wisconsin-Madison.