Valu
Georgina Merhom is an accomplished entrepreneur and finance professional with extensive experience in the fintech sector. As the Founder of SOLO since June 2022, Georgina is innovating customer data collection and activation for banks and lenders. Additionally, Georgina serves as a Board Member for Valu, the Middle East's first and largest Buy-Now, Pay-Later platform, which has rapidly expanded its consumer finance services market presence. Previous ventures include founding Zivmi, now operated by the National Bank of Egypt, and working as an Investigative Data Analyst at both Flashpoint and Bellingcat. Georgina's background also includes policy advisement at the 2019 G7 Summit and a leadership role in the G20 Research Group. Georgina holds an Honours Bachelor of Arts degree in International Relations and Economics from the University of Toronto.
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Valu
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Valu is the leading lifestyle-enabling fintech platform offering customers and businesses convenient and comprehensive financial solutions. Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region, providing customizable financing plans for up to 60 months across more than 5,000 points of sale and over 600 websites – covering a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. valU also offers investment products, an instant cash redemption program, and savings solutions through the AZ valU fund, Sha2labaz, and Akeed, respectively. In addition, Valu offers businesses through Valu Business hassle-free HR payroll services and more. As an award-winning fintech player in the MENA region, Valu embraces a progressive mindset with an agile workforce committed to architecting innovative financial solutions.