Valuedynamx
Jennifer Farmer currently serves as the Director of Merchant Development at Valuedynamx, a platform specializing in data-driven omni-channel purchase rewards. Prior to this role, Jennifer held the position of Sales Director at Tenerity, focusing on profitable loyalty solutions through personalized services. Jennifer also garnered experience as Sales Director at MikMak, where involvement included eCommerce acceleration and analytics for major brands. Earlier in their career, Jennifer was a Regional Sales Manager at Cardlytics, managing marketing partnerships with financial institutions, and worked as Manager of Business Development at American Express, targeting large-scale merchants. The professional journey began as an Account Executive at Toshiba Business Solutions, consistently exceeding sales goals. Jennifer holds a Bachelor of Science degree in Elementary Education and Teaching from Florida Atlantic University.
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Valuedynamx
We make more brands more relevant to more customers, more of the time by delivering curated-to-customer offers and rewards. We drive higher commercial growth for financial institutions, travel loyalty programs, merchants and retailers. The end result- frequent engagements that really matters to customers and encourages lasting and profitable relationships. Valuedynamx is part of Collinson, acknowledged for delivering the world's most valued travel ecosystem. Collinson have over 30 years loyalty and customer engagement experience and more than 10 years focused on delivering loyalty commerce solutions. They have been at the forefront of loyalty innovation, continually evolving and building capability to meet the changing needs of clients and their customers. In addition to Valuedynamx, Collinson delivers exceptional travel, insurance and assistance products that differentiate value propositions and loyalty solutions that win deeper, more valuable customer relationships.