Jennifer Farmer

Jennifer Farmer currently serves as the Director of Merchant Development at Valuedynamx, a platform specializing in data-driven omni-channel purchase rewards. Prior to this role, Jennifer held the position of Sales Director at Tenerity, focusing on profitable loyalty solutions through personalized services. Jennifer also garnered experience as Sales Director at MikMak, where involvement included eCommerce acceleration and analytics for major brands. Earlier in their career, Jennifer was a Regional Sales Manager at Cardlytics, managing marketing partnerships with financial institutions, and worked as Manager of Business Development at American Express, targeting large-scale merchants. The professional journey began as an Account Executive at Toshiba Business Solutions, consistently exceeding sales goals. Jennifer holds a Bachelor of Science degree in Elementary Education and Teaching from Florida Atlantic University.