Pete Charette is an experienced professional in marketing research and management, currently serving as Associate Research Manager at Valvoline Inc. since December 2019, where responsibilities include supporting international and DIY retail teams, managing market research budgets, and leading the company's inaugural International Brand Equity Tracker across nine markets. Previously, Pete worked as Research Analyst II at the Municipal Employees' Retirement System of Michigan from May 2008 to December 2019, overseeing various quantitative and qualitative research projects. Early career experiences include internships in membership sales and investment at Kalamazoo Regional Chamber of Commerce and the retirement system, respectively. Pete Charette holds a Bachelor's degree in Business Administration from Western Michigan University and a Master's degree in Marketing Research from Michigan State University, supplemented by studies in marketing research at the University of Georgia.
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