Michiel de Bakker

Michiel de Bakker has a diverse work experience spanning over several years. Michiel is currently serving as the Executive Director Marketing, CX & Sales Management at Van Lanschot Kempen, a position they have held since December 2023. Prior to this role, they were the Executive Director at Evi van Lanschot from July 2023 to December 2023.

Before joining Van Lanschot Kempen and Evi van Lanschot, Michiel worked at Robeco for a significant period of time. Michiel held the role of Co-Head Retail & Director at Robeco from May 1998 to July 2023. In this position, Michiel was responsible for managing various departments such as KYC program, Contact Center, Transaction Monitoring, and CDD department. Michiel also had extensive experience in result-driven marketing, online sales, and (online) activation.

Michiel's earlier work experience includes a role as a Product Manager at reader's digest from 1996 to 1998 and as a Business Analyst at FEDMA from October 1994 to April 1995.

Overall, Michiel de Bakker has a strong background in marketing, sales management, and retail operations, with a focus on driving results and implementing effective strategies.

Michiel de Bakker's education history is as follows:

- From 1989 to 1995, they attended the Rotterdam School of Management, Erasmus University, where they received a Master of Science degree in Bedrijfskunde (Business Administration).

- In 1998, they studied at NIMA for direct marketing, and in 1999, they completed the program.

- During 1994, they spent time at the University of Cologne, where they studied Economics and Wirtschaft (Business).

- From 1983 to 1989, they attended Norbertus College, focusing on VWO (pre-university education).

- In 2010, they attended IMD for an unspecified period of time, and they also studied at Harvard Business School during the same year.

- In 2015, they participated in a program called "Marketing Leaders - London," which focused on leading the customer experience.

Additionally, Michiel de Bakker holds certifications in Generative AI for Digital Marketers from LinkedIn (obtained in 2024) and Behavioral Designer from SUE | Behavioural Design (obtained in 2019).