Aaron Karthik is a seasoned marketing professional with expertise in leading marketing teams and developing strategic campaigns. Currently serving as the Head of Marketing at both Vananam and The Reward Store since June 2024, Aaron brings extensive experience in digital marketing acquired during tenure at YourStory Media, where responsibilities included managing the marketing division from May 2016 to May 2024. Prior roles include Marketing Manager at Sellerworx, where Aaron focused on Google AdWords campaigns, and Junior Marketing Consultant at Browne & Mohan, providing strategic consulting and branding services. Educational background includes an MBA in Marketing from Gopalan College of Engineering and Management and a Bachelor's Degree in Marketing, Advertising & Salesmanship from RBANM’s First Grade College.